Your website is a tool through which you can inform and attract your customers and encourage them to utilize your services. It is a key component when it comes to deciding the success or failure of your company and hence it should be designed and planned strategically. It should be created in such a way so that it is user-friendly, aesthetically pleasing as well as informative. Now when you compare your website with these parameters then you may feel motivated to execute Redesign A Company Website.
But are there any key pointers that should be considered during website redesign? If yes, then what they are? Well, in order to answer these queries we have discussed at length in this article the things that one should contemplate before going through a website redesign. Let’s see what they are!
1.Ask yourself what works for your website
First of all, you need to know what works for your website and what doesn’t. For this, you need to use the analytics to seek which pages are most visited by your customers and what are pages that your users find the least valuable. Once you have the answers to these questions you can use them during web redesign. You can either choose to get rid of these pages or you can improve them. This way the website redesign services can improve your online marketing performance.
2.Determine your goals
When you redesign your website you need to determine some goals or else you are likely to miss the whole point of it. With that said, what should be your website redesign company goals? What should be your focus? Well, in answer to these questions, one should try to-
- Establish goals that involve numbers. So for example, maybe you want to increase the number of your visitors by some percentage or maybe you want to double your subscribers.
- Maybe when you change your web design you would like to have some clearly determined goals, like your website should look clean. It should be user-friendly and should also have a good loading speed.
3.Look into your target audience
When you redesign your company website it is of huge significance that you pay attention to your target audience. Research about them and try to establish who they are and what are their likes and dislikes. Once you have established this basic information about your TA then move on to researching about them on a deeper level like determining their browsing style, the keywords they use while browsing, etc. If you will use this information during your e-commerce website redesign then, as a result of this, your marketing performance will improve.
4.Analyze your competition
By comparing your web design with that of your competitors you can determine what is it that is making them more popular amongst consumers. You can use that information in your website redesign agency to improve your performance.
5.Refresh your content
When you are redesigning your website make sure to take a look at your website content too. After all, your content and your design both are responsible for generating user interests. So what is it that you can do to refresh your content? Well, here are some tips that you can use-
- Try to determine the content that has generated user response. And create more such content in the future.
- Go over your content and look for outdated blogs. Recreate them or update them to get new leads.
6.Optimize SEO content
Now when you are undertaking web page redesign and are refreshing your content, one thing you need to do is to optimize your site for SEO. Yes, this is because SEO will make your site discoverable to the consumers and it will better your performance. Some tips that you can use to optimize your site for SEO include-
- Use the right keywords while redesigning your content.
- Create content that is scannable, that is easy to read, properly divided, highlighted, etc.
- Have your meta descriptions, permalinks and page titles in place.
7.Find the right website redesign agency
After you have conducted your initial research, your next step is to find a website redesign agency or to choose a website builder who is up for this task. Make sure to choose a website redesign company that fits your budget as well as offers more flexibility and control.
8.Make sure that your new web redesign is responsive
When you redesign the company website you have to take into account the increased use of mobile browsing. Since 2016, mobile browsing has become a favorable channel for web browsing for people all across the world. This is mostly because mobile phones and tabs are handy and they are easily accessible. With them, the customers no more need to open their desktops specifically for browsing purposes.
Now if your company website is not mobile friendly and is hard to use on small screens then this can prove bad for your business. Hence during e-commerce website redesign make your website responsive, capable of reconfiguring itself with the user’s screen and device.
9.Check your CMS
The CMS or Content Management System that you use limits what you can do with your website redesign and build. Hence you need to be careful while choosing it. Try to select something through which you can balance your options and capabilities with the goals that you have for your website.
10.Conduct user-testing of your website redesign
When you feel like you are done redesigning your website, your task is not yet complete. Instead, there is one more step left that you need to perform. Wondering what it is? Well, your last step is to conduct user-testing.
Now, when you do web page redesign chances are that you are going to like the final outcome. But do not just trust your judgment because chances are that it is biased. Instead, find yourself some customers or ask some friends for assistance. Request them to complete a few main actions on the site like making a purchase or filling out a form and then ask for their review. Use their recommendations to improve your SEO and website redesign for better!
Once you have performed all these steps your improved and new web page redesign is ready to be launched! But make sure to maintain an eye on how it fares and continue making tweaks to it depending upon what your data tells you.